DesignSuper HeroesToysUnproduced

Rejected! X-Men Evolution Toys You Never Saw

Like the previous entry on the BK Lord of the Rings figures, these were pitched to Burger King in 2001 as a tie-in to the then-airing X-Men Evolution cartoon.

The earlier idea of figure packs was such a hit internally, when the X-Men license rolled around it was thought that the perfect “never been done before” concept would be 14 two-packs(!), each containing hero and villain figures. This is the overall “beauty shot” of all the figures together – each figure would have it’s own unique action feature and the pairs would be somewhat appropriate to the characters, i.e. Professor X & Magneto, Wolverine & Sabretooth, etc.

Sadly, the powers that be at Burger King didn’t see the fun in making the “same old figure toys” and instead opted for a rival concept of static figurines that came with an interactive CD. This is something I would see over and over while designing toys; people who didn’t like toys making decisions regardless of kids or collectors or even sales. While Jack in the Box later made a nice set of Justice League figures, this would have been a nice chance to own a lot of the more obscure characters that never saw toy representation.

One note: some of the designs (Boom Boom, Wolfsbane, etc) were based off the comics and not the show due to only a list of names for the upcoming characters was provided to BK and not character art. These would have been corrected had the concept made it to production. Much of the art shown is the work of the great Jeff Parker, Michael Smith, and David Hudnut! For more unseen X-Men Evolution art, go check out designer Steve Gordon’s great website!

Click the picture for the full assortment. 


Pictures cannot be used without express written permission. All images © 2001 Alcone Marketing, Kid’s WB!, and Burger King.


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    Wow – I never thought there could have been so many. I have the X-Men Evo figures from Toybiz as well as the fast food premiums w/ the mini discs. I would have loved to get hold of all these, had they been produced.

    Were any prototypes made? Or the concept was shot down before it got to that?

    Thanks again, Jason, for always giving us these “blasts from the past” articles. I still refer to a lot of your archives (like the old Iron Man figures) for backtracking stuff I still don’t have.

  • […] X-MEN (Evolution) action figuresX-MEN (Series 1-7) action figuresX-Men: Evolution action figures. – Beyond Evolution: X-Men – Search Results: x men evolution action – The source for Marvel figure information!Rejected! Part 3 – X-Men Evolution Toys You … – Action Figure Insider […]

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    I get the promo, but in counting obviously there was a stake if going with hero/villain two packs which would of been cool if done right.

    The tornado spin stir was done before but as a spinning top would of been fun. I would of liked to have the original 9 heroes Vs 9 villains putting rouge as the dual role of hero and villain.

    Maybe one day someone will recreate the toys that never were…

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